Flùr is a London-based floral design studio working across events, weddings, and film and television.

Founded by Holly Hmiddouche, the studio draws on over 10 years’ experience in event design, set styling, and creative direction across the arts and fashion sectors.


The name Flùr is derived from the Scottish Gaelic word flùr, meaning flower.

Clients include:

Dior, Carolina Herrera, Christian Louboutin, Hermès, COS, Sacai, Farfetch, Prada, Jenny Packham, H&M, L'Oréal, Armani, Loewe, Gucci, British Vogue & Frieze London.

Please email Studio@flurlondon.com for our latest portfolio.